OpportunityTitle: A Multimedia project to promote child well-being, early childhood development research, and violence prevention
AdditionalInformationOnEligibility: This is a single-eligibility award.  Only California Newsreel (CN) is eligible to apply.  CDC is not soliciting any other applications.    Among the communications companies that could develop multi-media approaches to child maltreatment, only California Newsreel (CN) is uniquely qualified to develop multi-media components based on the American Birthright documentary in development by CN.  The documentary is focused on the linkages among child development, social and economic determinants to health and health inequities, social justice, violence prevention, and public health.  This organization is uniquely qualified for the following reasons:     (1) The documentary (American Birthright) that will inform the multi-media components is under development and is the property of CN.  No other organization would have access to nor could use CN&#239;&#191;&#189;s propriety information to develop the multi-media components.  To fund the documentary itself, CN has other funders that support this project; CDC will be supporting the development of the conceptual units and training modules, approximately 40% of the cost ($2.2million dollars is the total cost of the project).    (2) The documentary that will inform the multi-media components is a direct follow-up to Unnatural Causes, a documentary developed by CN.    Lessons learned, data, and information collected through the development of Unnatural Causes will inform the multi-media project.    No other organization has access to this propriety information; therefore CN is the only source that can perform this requirement.
Description: The purpose of the program is to support the development of a multi-media initiative on early childhood development, child maltreatment, public health, and social justice based on American Birthright, a documentary in development. Specifically, it will contribute to DVP&#239;&#191;&#189;s emerging efforts to create a framework, messages and tools to support implementation of safe, stable, and nurturing relationships (SSNRs), which are the foundation of a unified strategic approach and message to empower parents and caregivers and to reduce child maltreatment. This program addresses the &#239;&#191;&#189;Healthy People 2020&#239;&#191;&#189; focus area(s) of injury and violence prevention
GrantorContactEmailDescription: PGOTIM@cdc.gov
GrantorContactText: Centers for Disease Control and Prevention &lt;br/&gt;Procurement and Grants Office &lt;br/&gt;TIMS &lt;br/&gt;Phone 770-488-2700